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OCTIVISE
Plumbing case study

Named by assistants before local rivals noticed

3 of 4AI assistants naming them
+40%Organic clicks
6 wksTime to first result

Entity cleanup plus answer-first pages across the questions that precede an emergency booking.

Client
Smith Plumbing Co
Location
Austin, TX
Trade
Plumbing

The challenge

Smith Plumbing had strong reviews and years of experience, but when homeowners asked Google, ChatGPT or Gemini "Who's the best emergency plumber near me?", their name never came up. Their business details were inconsistent across directories, and their website didn't answer the questions people ask before calling.

Our approach

We cleaned up their business information across Google, Bing, Apple Maps and key directories so every source said the same thing. We then built answer-first service pages for burst pipes, water heaters, drain clogs and leak detection, and earned mentions on local sites AI tools trust.

The result

Within six weeks, Smith Plumbing was named in answers from three of the four AI assistants we track for their main services. Organic clicks to the website rose 40%, and the team now gets calls from customers who found them through AI search.

"Customers started telling us ChatGPT recommended us. We'd never even thought about that before Octivise."

Mike Smith Owner, Smith Plumbing Co.
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